Top 5 Celebrity Make-up Brands that are Killing it
Celebrities turning into make-up moguls – money grab or worth a try?
Celebrities! Their life seems a world apart with a whole village putting together their every outfit, make-up look, and flawlessly retouched photos. And when a new brand comes along plastered with that very celebrity’s name and face all over, promising to bring you closer to that lifestyle – we can see how that outsells all traditional brands. It’s the power of social media!
But is it just a money grab strategically placed at the peak of a celebrity’s career? Let’s dive in and decode the top 5 most talked-about celebrity brands. Disclaimer: This is going to get personal, so super-fans of the celebs got to keep their calm.
Rare Beauty by Selena Gomez
Rare Beauty apparently represents inner and outer beauty, as the beauty line is focused on mental health and accepting yourself the way you are. Ever since Miss Gomez dodged the bullet (true Selenators will know what I mean), she has been a dedicated advocate for self-love and acceptance, and no it’s not just words – one percent of all product sales go to the Rare Impact Fund that provide mental health services, particularly in undeserved communities. The Liquid Touch Weightless Foundation and Liquid Touch Brightening Concealer are available in 48 shades from the very beginning – told you, it was about inclusivity and acceptance. The Perfect Strokes Matte Liquid Liner is winning hearts with its jet-black formula that works like a calligraphy pen. And for the lips, our suggestion is Lip Souffle Matte Cream Lipstick in the shade Inspire which is great hydration and pigmented in the best way.
Pattern Beauty by Trace Ellis Ross
Source: Essence Magazine
As a child, Trace hardly saw people embracing the real texture of their skin and she struggled to embrace her curls and resorted to using a flat iron on them but eventually made her peace with her beautiful curls. However, it was just the beginning of her hair struggle – even professionals found it a hassle to manage her deep and dense curls. So, what’s a girl got to do when nobody can help her tame her hair? Make a boss move and create a hair-care brand. That’s how Pattern Beauty was born. The line of shampoos, conditioners, serums, stylers, and pretty much everything you need for haircare helps us embrace the natural texture of our hair and nourishes the curls all day every day. The Curl Gel is a crowd-pleaser for its ability to leave the curls soft, bouncy, and defined. As for the ingredients, it consists of aloe vera, coconut oil, and cacao oil with the scent of rose, patchouli, and nirouli.
Honest Beauty by Jessica Alba
Source: Violet Grey
In recent times, if a make-up brand is not clean – vegan, organic, paraben-free, and cruelty-free, the reputation is tarnished from the very start. But Jessica Alba is the OG of clean beauty as she recognized the importance of it in 2012 with a mission to make clean and effective make-up products accessible to everyone. The key is of course natural and organic ingredients. The latest addition in the make-up line is crystal-inspired Gloss-C lip gloss. The gloss is infused with vitamin C and can be used solo for a tint of color or applied over lipstick for the luscious shine. Needless to say, the ingredients are all vegan with coconut oil, hyaluronic acid to nourish your lips and the gloss is also available in eight different shades. It’s a win-win for both the color lovers and the lip-care maniacs.
Haus Laboratories by Lady Gaga
Daring, out-of-the-box, and unpredictable – Lady Gaga’s style statement. Haus Laboratories has a wide range of make-up products from the subtlest of no-make-up looks to a daring full face of drag queen make-up. What’s even better is $ 1 from every purchase goes to Born This Way Foundation, which is a non-profit organization that advocates for mental health awareness and accessibility of mental health services. Coming back to the products, the Stupid Love Eyeshadow Palette with 18 pigment-packed shades is inspired by Lady Gaga’s sixth album “Chromatica”.
Kora Organics by Miranda Kerr
Miranda Kerr… ahh, where do we even start? The glowing complexion or the sculptured facial features? Kora Organics is another giant in the clean beauty line, and we are here for it. Kora Organics is widely known for its power-packed organic products with highly renowned ingredients in the skin game. Its latest launch Noni Night AHA Resurfacing Serum is a unique mix of natural AHAs, BHAs, and ferments that repair the moisture barrier, and boosts cellular production overnight. You wake up with minimal pores, disappearing fine lines, fading hyperpigmentation, and dark spots. Talk about beauty sleep!